Wednesday, 29 February 2012

Meeting Up With Bikram

I met up with my partner and we talked about our target audience and how we should face this, we had three options we could either do a questionnaire which I did not want to do and neither did Bikram mainly because it generates quantative data which we did not really want to obtain as we wanted to know what the audience thought of our idea. The other option was Vox Pops which would work however my partner and I want to discuss our idea with our peers in full breadth and depth so we decided the best way to do so would be doing a Focus Group. We were both happy with the outcome and felt that our audience were very helpful and provided us with a lot of vital information.

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