Evaluation-Overview of the Brief

The brief we were given was to create an opening sequence for a British Social Realism film. My partner and I chose to name our opening sequence 'Half Empty' because we felt that immediately sets up enigma due to the double meaning it holds. It can be said that the title itself is polysemic and different audiences may interpret it differently. My partner and an element of irony when we came up with our production company name, Euphoria means happiness and joy and the fact that BSR is far from that and is contradicts that whole idea and we strongly believed our niche, educated would understand this and notice this. We felt that this title also created a pessimistic ambiance that our audience would find intriguing and this would ultimately engage them into the verisimilitude of the film. In the opening two minutes the opening focuses on the protagonist Sam who is coming to terms with the fact that he is an alcoholic and the opening shows the trials and tribulations that Sam, as a young man undergoes and how society has driven him towards alcohol, we have explained this in more detail in our treatment. The reason behind using alcoholism as our main theme was done because my partner and I felt that this it issue is becoming more and more common in young people and It was imperative that we address the issue. I watched and researched the film 'My name Is Joe' were the narrative focuses on Joe a recovering alcoholic. We used this film as a guideline but our film differs in the sense that our protagonist is realizing that he has a problem with alcohol and it ends with serious consequences. We also asked our target audience what they felt about using Alcohol as our main theme and this enabled us to generate qualitative data and appeal to our audience.